No more frazzling around the day feeling un-productive and more taking control of your life and your business!
Creating an editorial calendar month by month is a great way to live a life in a place where you are not living around the clock, but a life of control and contentment. An editorial calendar is basically a publishing schedule for your content. Whether it’s articles for your blog or audio clips for your podcast, an editorial calendar helps you stay organized and helps you plan your content ahead of time. Especially if you are an entrepreneur and content marketing is your strongest tool for the growth of your business, an editorial calendar is a crucial resource.
My favorite thing about editorial calendar is that there is no limit for how much content you can plan ahead of time. A few of the things you can plan are: blog posts, email newsletters, social media strategies and podcasts.
Now, lets break it down a little more. With an editorial calendar you can create a list of topics that you plan on writing about on your blog. You can use an agenda or notebook, a printable, or an online template to create your calendar.
Editorial calendars are great because they:
- Are an excellent way to map out plus schedule the content on your blog.
- Help you set deadlines and have a clear focus on what you want the content on your blog to be centered around.
- Also help you make sure that the blog posts you’re writing are tying into your mission statement and resonating with your target audience.
- Help you see the big picture.
- And keeps you organized.
Here’s a tip, I create a table of the calendar on a monthly basis and color code it tying each topic from my categories to keep track of the content I’m sharing about on the blog. Example, lets say you have five categories and you want to use colors like red, blue, green, purple, and orange. You want to see an array of colors throughout each month. Keep a look out if you see lots of greens and no purples, instead you want to see about one of each. Keeping in mind that during some months you may be sharing more about one specific topic. Another example; if you’re a lifestyle blogger you may be publishing more about traveling during the summer (when kiddos are off from school), or more about entertaining and DIY’s during the holidays, and so on.
Here’s a view of how one of my months from my editorial calendar month by month looks like.
I post 2 to 3 times a week, my goal is three times per week. I came up with over 100+ ideas for my calendar. Let’s make this simple; a year has 52 weeks, if you want to post 3 times a week that will be 156 posts. If you have 5 categories you only have to come up with about 31 posts per category. If you have more categories then you’ll have to come up with less topics per year. When it’s broken down this way it makes it easier to digest and make happened. I have created a workbook to help you create content targeted to your audience. Take a look.
Want another tip? I create a cheat sheet every year at the beginning of the year to remind me of holidays days celebrated.
This gives me ideas on what to write and when to publish it. It’s a great tip to keep in mind!
I hope you have enjoyed this posts full of tips and tricks to help you be more effective with your time. And create content that’s targeted to your audience and specific to your categories. No more frazzling around the day feeling un-productive and more taking control of your life and your business!
Let me know which tip was your favorite and if this post was helpful. Share in the comment section bellow.
Recipe Developer / Food Photographer / Social Media Influencer
Making memories around the kitchen table and capturing them with my camera is where you’ll find me. Unless I’m boarding a plane or on a road trip somewhere with my girls.